Canadian retail faces polarization between value and premium tiers, driving format changes, franchising growth and AI tools ...

In today’s rapidly changing financial environment, data has become one of the most valuable resources for understanding the ...

When considering marketing or CX initiatives, discussions sometimes stall over 'how to segment customers.' There are ...

Fall Product Release introduces native RCS, Nova Conversations, Integrations Hub, and new Agents that connect customer data, conversations, and intelligence in one continuous learning loop Iterable, ...

A Digital Marketing Agency can help businesses reach a large audience, but reaching everyone with the same message does not ...

Iterable Fall Product Release Gives Marketing Tech a Memory, Connecting Every Customer Interaction to the Next ...

University Bank's Payments Hub To Feature Quantum Computing Safe EncryptionANN ARBOR, MI / ACCESS Newswire / / (OTCQB:UNIB) or "UNIB") announced that it has formed a strategic alliance with a ...

Most segmentation models rely on behavioral data such as clicks and pageviews. But in many industries, understanding the real-world context behind a purchase explains customer behavior far better than ...

In a previous post, I dove into some survey results to explain why segmentation has evolved into a foundational concept for network security. Specifically, I discussed how a dual segmentation approach ...

“If I could change one thing about my organization’s segmentation approach, it would definitely be to further automate and integrate our segmentation tools and processes. By leveraging automation and ...

Earlier this year, while shopping for fishing equipment for my annual trout fishing excursion, I was struck by an egregiously missed marketing opportunity from my favorite brand of fishing gear. There ...

The Black Friday Cyber Monday (BFCM) weekend is prime time for ecommerce businesses. But Black Friday is the day with the highest number of emails sent all year. And with fierce competition from ...