UFC CEO Dana White always told us the UFC White House card came with a hefty price tag. On Monday, TKO Group Holdings, the ...

The invite-only White House event cost UFC millions. However, industry experts say that one aspect may prove to be more ...

Executives aren’t concerned about the 8-figure outlay on President Trump’s UFC birthday bash.

TKO Group Holdings disclosed that staging UFC’s Freedom 250 at the White House cost about $30 million, materially affecting ...

UFC says its White House Freedom 250 event lost about $30 million, but executives say new sponsors and partnerships made the ...

UFC parent company played up a reported $1 billion of earned media value rather than $30 million in losses from the White ...

The event was held on Donald Trump’s 80th birthday on June 14 ...

UFC lost $30 million staging the Freedom 250 event at the White House in June — and went into it knowing they would.

Ari Emanuel, TKO Group’s executive chairman and CEO, called the UFC Freedom 250 event at the White House “a roaring success.” ...