FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy ...

Staples, with help from IBM's Watson and Vonage, moves the Easy Button from concept to reality by connecting its new model directly to its order-entry system. “That was easy” is the iconic tagline of ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

As buttons go, there are few as well-known as Staples’ “Easy Button” — a bright, Staples-red button that was featured in a series of ad campaigns beginning in 2005. The ads were so popular that ...

Staples Inc. has launched a new version of its Easy Button to raise more money for the Boys & Girls Clubs of America. The limited edition Easy Button, selling for $4.99 at stores and online this ...

Next-generation cognitive-enabled solution enters Alpha and Beta testing for Staples Business Advantage customers FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples (NASDAQ: SPLS) announced today that it has ...

Staples is testing how to let customers use its popular Easy Button tchotchke as a mechanism for placing product orders, obtaining order information and communicating with customer service reps, ...

It’s a cultural icon. The red, plastic “Easy Button” that Staples first introduced as part of a marketing campaign in 2005. It’s not at all uncommon for me find these buttons throughout my clients’ ...

Few marketing tchotchkes have done as well as the Staples Easy Button: Sales of the $6.99 gadget passed the one million mark ten years ago. The iconic red button even shared the stage with President ...

BOSTON -- What has hardwood floors, stainless steel appliances, innovative energy saving technology, and an unlimited international calling plan? Well, yes, that foreclosed mansion up the street -- ...