On Monday, Selena Gomez offered her fans a Rare Beauty tutorial on her Instagram timeline. In the video, she applied bronzer, blush, and some mascara—all while flashing her gorgeous marquise diamond ...

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

The name on every beauty girlie’s lips: Rare. Amid a sea of other celeb makeup brands, Selena Gomez’s is one of the standouts, delivering hit after viral hit. One such launch that has remained in the ...

Rare Beauty is entering its next chapter, unveiling a nationwide launch at Ulta Beauty set for Feb. 1. “I’m so excited to bring Rare Beauty to Ulta Beauty,” said Rare Beauty founder Selena Gomez in a ...