In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Produce, use, reuse – by 2025, we want to design and develop 100 percent of Henkel’s packaging so that it can be reused or recycled as completely as possible.1 This is because we want to continuously ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...