Podcast ad load pulled back in the first quarter of 2026 after a multi-year climb, but the dip appears to be seasonal rather ...

As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

A new study commissioned by the Guardian found podcast advertising raises positive perceptions of brands and encourages listeners to take buying action The nationwide study, undertaken on behalf of ...

Every week, over 100 million consumers tune in to their favorite podcasts. Some are casual listeners. Others avidly fill their queues with so many episodes and interviews that they’ll never work ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Podcast advertising is experiencing rapid growth, with U.S.

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...

For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...