Off Book explores the web's most iconic image format: the animated gif. GIFs are one of the oldest image formats used on the web. Throughout their history, they have served a huge variety of purposes, ...

Sometimes, the best response to a group chat or email is a strong GIF—a small animation that can express your feelings much better than you can type them. While you can find plenty of GIFs for every ...

Animated GIFs have become so huge. They're everywhere. But why? On the surface, they're pretty silly—a few frames of video, endlessly looping in time. There are GIFs of Star Trek's Picard facepalming, ...

When Apple released the iPhone 6S and iPhone 6S Plus last year, it introduced the Live Photos feature -- which brings still photos to life by capturing the moments just before and after the shutter ...

While animated GIFs have trampled over still images, Flash animations, and even in some cases video clips as a way to inject multimedia pizazz into text-based content, animated illustrations remain a ...

Twitter made an announcement today that many of us have all been waiting for: You can now share and view animated GIFs on Twitter.com and on Twitter’s iOS and Android apps. The announcement came in ...

What’s in a format? Does that which we call a GIF by any other name invoke just as many lols? Just yesterday, Twitter started supporting animated GIFs. But there’s a catch! What Twitter ends up ...