MSC cruises has upped the ante in the game of nailing down the demographic of cruising families with children. They don’t have Mickey and they don’t have Shrek, but what the do have now is Lego. The ...

The Lego Room on the MSC World Europa. Photo Credit: MSC Cruises MSC Cruises is building its relationship with Lego, dedicating more programming on its next ship, the MSC World America. The ship will ...

The Pulse: MSC partners with LEGO for onboard family programs. Why It Rates: The two European family-owned companies are developing playrooms and programs centered on the educational plastic building ...

MSC Cruises' MSC World America will "revamp family cruising" with new activities and spaces, including new programs and facilities developed in partnership with the LEGO Group. The ultra-modern ...

MSC Cruises has set a new world record for the longest line of Lego ships ever assembled. More than 1,000 crew members participated in the record attempt onboard MSC World America as the ship sailed ...

MSC Cruises goes all in with Legos in a new feature on its fleet of 12 ships. Its 12 ships will feature a Lego Experience Day on which children and adults can break out the plastic bricks to compete ...

The Lego group and MSC Cruises have announced a partnership that will put Lego themed play areas and entertainment on all of their new and retrofitted cruise ships. The partnership will even lead to a ...

Danish toy giant Lego has partnered with MSC Cruises to design and equip the world’s first offshore Lego-themed playroom. Built within MSC Armonia as part of a wider refit of the vessel the scheme ...