Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

NEW YORK, April 28, 2025 /PRNewswire/ -- A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV ...

Although the digital TV video and streaming worlds are expanding, overall digital video advertising has not really moved the needle in terms of a more personalized approach, according to a new study.

U.S. digital video ad spending is expected to reach $81.9 billion in 2026, doubling what advertisers spent just five years ago, according to IAB’s “2026 Digital Video Ad Spend & Strategy Report.” It ...

U.S. digital video advertising is projected to reach nearly $82 billion in 2026, surpassing 60% of total TV and video ad spending for the first time. Growth is fueled by the shift from traditional TV ...

The news: Digital video will widen its lead over linear TV this year in total share of the TV and video ad spend market. The Interactive Advertising Bureau (IAB) forecasts US digital video ad spend ...

All digital video advertising spending -- connected TV (CTV), social video, and online video, including YouTube -- is projected to grow 11% this year to $81.9 billion, according to a new Interactive ...

NEW YORK, May 5, 2026 /PRNewswire/ -- U.S. digital video ad spending is projected to surpass $80B in 2026, growing 11% year-over-year - nearly 20% faster than the total ad market - according to IAB, ...

NEW YORK—The IAB has released new data showing record breaking levels of digital advertising, with particularly rapid growth in social media and digital video advertising in 2025. The newly released ...

NEW YORK, July 15, 2025 /PRNewswire/ -- Video's transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB's "2025 Digital Video Ad ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...