The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

The sixth annual North Central Regional Chapter of the Custom Rod Builders Guild will meet Aug. 17-19 in Park Falls, Wis. Co-hosted by St. Croix Rods, the get-together features an exchange and sharing ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...

MADISON, Wis. -- A local veteran we've featured before on News 3 Now is giving back to other veterans in the area. Daniel (Dan-O) O'Kane, of Josie's Gift, is teaming up with two others, including Jeff ...

For 5 Questions this week, the Herald speaks to Adam Omlid, who runs Aro Custom Rods, from his home in Grand Forks. A: It’s not my full-time job, it started out as a hobby. I started it about seven ...

The International Custom Rod Building Exposition featuring more than 100 display booths and 3,000 custom rod builders is set for Feb. 23-24 at the M.C. Benton Convention Center at Winston-Salem. The ...

Two is the magic number for one local rod manufacturer. "We really want something that has that high end feel (and) that high end performance. (A fly rod) that’s not going to break your bank," said DJ ...