CLINTON, Tenn.--(BUSINESS WIRE)--For the third year in a row, Techmer PM LLC, a leading North American compounder and materials design firm, is partnering with Color Marketing Group ®, the premier ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Every December since 2000, the Pantone Color ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

We know that representation in media matters. In Horowitz Research’s latest State of Consumer Engagement 2019 study, 55% of multicultural consumers said it would have a positive impact on their intent ...

Sherwin-Williams is shaking up expectations around color-of-the-year trends by honoring its least-popular hue, called Kingdom Gold, according to a news release. The paint brand enlisted Dapper Dan to ...