Online advertising remains mired in a slump, as evidenced by earnings reports from DoubleClick and Yahoo, both of which said they don't see things turning around anytime soon. Word that an ad rebound ...

Online advertising remains mired in a slump, as evidenced by earnings reports from DoubleClick and Yahoo, both of which said they don't see things turning around anytime soon. Word that an ad rebound ...

As the digital marketplace grows with consumers and businesses trying to keep pace, we see it everywhere: "click here to accept terms and conditions" or "by ...

In the world of search engines, clicks mean cash, and in a sluggish economy, companies can benefit by maximizing click-throughs to their Web sites from search engines. In the world of search engines, ...

In my previous article about Apple, Skype, Kodak, Adobe, and others paying to have Twitter users pretend to use their products and services, there was one question I realized I didn't even consider.

Impressions and click-through rate, or CTR, are common metrics used to assess potential and results in online advertising. As a small business owner, these are important metrics to understand when ...

Why aren't advertisers willing to pay as much for Internet ads as print ads? Media companies have agonized over this question countless times over the past several years. One potential explanation: ...

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to websites are often based on click-through rate (CTR), and the amount ...

Online advertising remains mired in a slump, as evidenced by earnings reports from DoubleClick and Yahoo, both of which said they don't see things turning around anytime soon. Word that an ad rebound ...

Online advertising remains mired in a slump, as evidenced by earnings reports from DoubleClick and Yahoo, both of which said they don't see things turning around anytime soon. Word that an ad rebound ...