Most retailers are succeeding in collecting customer data from numerous channels, but do they have the right tools to analyze the information? Big Data, according to this infographic, can offer ...

The power of big data is enormous, but so is the stress of trying to tap it for all it's worth. We now produce data in staggering amounts, and marketers aren't always sure what to do with it or how to ...

These days, everybody wants to throw around the phrase “big data” like it’s some kind of savior that’ll combat shorter attention spans and the demand for increasingly granular marketing messages ...

Small businesses are constantly collecting pockets of data, but are they using it correctly and getting the most of the data for better business decisions? Our friends over at GetApp recently surveyed ...

This Back-To-School season parents and teenagers said they will make the majority of their purchases in-store: 59% of moms said they only shop in-store, while 52% of dads and teens do the same.

While they might not realize it, the internet’s 2.4 billion users create vast amounts of data every minute. A new infographic from Domo, a software company that provides real-time data to marketers, ...

Every single day we create 2.5 quintillion bytes of data. 10 million blu-ray discs worth of data per day, with the figure ballooning each and every day. Big data represents the movement towards ...