For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of brand marketing. They were easy to order, cheap to produce and guaranteed to ...

PPAI Research’s new study seeks what end buyers and agencies are looking for in suppliers, distributors and the products they ...

Every marketing manager I speak with faces the same moment: the budget meeting. Someone across the table asks, "What are we getting back from the merchandise spend?" And too often, the honest answer ...

As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in 2026. SEATTLE, WA, UNITED STATES, January 27 ...

Marketing can be a tough environment to succeed in, especially if your business has several competitors trying to get their share of the market. Using promotional merchandise can be a useful way to ...